As an editor, trendspotter, traveller and blogger, I’m able to keep my fingers in lots of beauty pies, so to speak. My interest in the field - whether it’s gained whilst snapping shelves in bespoke boutiques in Paris or trying out the very latest London facial - has always been unwavering and has led me to branch out into consultancy.

Recent assignments include a rebranding and copywriting project for a new L’Oréal in-salon print campaign and arranging consumer feedback for a new range of organic skincare. If you feel that my experience, gained during six years in the industry, could benefit you or your company, or if you would like more information on the trend forecasting or copywriting solutions that I am able to provide please email me on eminealirushton@gmail.com